Media Kit 2027/28
Media Kit 2027/28
SHLTR is the gateway to Northern California's luxury design community.
Founded by Zahid Sardar, former Design Editor of the San Francisco Chronicle for two decades, SHLTR brings together architecture, interiors, landscape, industrial, graphic and digital design under one roof, serving the nation's fifth-largest media market.
They build, renovate, and curate exceptional homes — many as architects, interior designers, and other design professionals shaping the built environment. They travel, collect, and invest in enduring quality, acting on the ideas and brands they discover in SHLTR.
Editorial Coverage: The San Francisco Bay Area + Hawaii, Tahoe, Big Sur & Carmel Valley.
Advertise across print, digital, and newsletter — or combine them into one campaign. Spend $6,000 or more and save 10–15%.
Bi-monthly • Distributed to 10,000 subscribers through SHLTR and the Center for Architecture + Design
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Monthly · 10,000 opt-in subscribers
The Bay Area's monthly source for design news, events, and new product discoveries, delivered directly to an engaged audience of homeowners and design professionals. Leaderboard & Half Page — 1320 × 454 px.
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2–3 editions per year · 15,000+ estimated readership
Beautifully produced, 120-page collectible volumes distributed through leading design destinations — including FOG Design+Art, the San Francisco Decorator Showcase, The Fall Show, the San Francisco Design Center, Heath Ceramics, and William Stout Books — where they remain on display long after publication.
See rates →No code yet? Email Coralie to request access.
Digital closes the 1st of the month. Newsletter closes two weeks out. Print closes four months ahead.
| Issue | Publishes | Ad closes |
|---|---|---|
| Digital Magazine — Sept issue | Aug 26 | Aug 1 |
| Print — Book 3, The Annual | Jan 15, 2027 | Sep 1 |
| e-Newsletter — September | Sep 30 | Sep 16 |
| Digital Magazine — Nov issue | Oct 27 | Oct 1 |
| Print — Book 2, Kitchen & Bath | Oct 5 | Closed — inquire |
| e-Newsletter — November | Nov 25 | Nov 11 |
| Digital Magazine — Jan issue | Dec 30 | Dec 1 |
| Issue | Publishes | Ad closes |
|---|---|---|
| e-Newsletter — January | Jan 27 | Jan 13 |
| Digital Magazine — Mar issue | Feb 24 | Feb 1 |
| e-Newsletter — March | Mar 31 | Mar 17 |
| Digital Magazine — Travel issue | Apr 28 | Apr 1 |
| Print — Book 4, Kitchen & Bath | Oct 4 | May 10 |
| e-Newsletter — May | May 26 | May 12 |
| Digital Magazine — Jul issue | Jun 30 | Jun 1 |
| e-Newsletter — July | Jul 28 | Jul 14 |
| Digital Magazine — Sept issue | Aug 25 | Aug 1 |
| Print — Book 5, The Annual | Jan 15, 2028 | Sep 1 |
| e-Newsletter — September | Sep 29 | Sep 15 |
| Digital Magazine — Nov issue | Oct 27 | Oct 1 |
| e-Newsletter — November | Nov 24 | Nov 10 |
| Digital Magazine — Jan issue | Dec 29 | Dec 1 |
Print Annual publishes every January · Kitchen & Bath every October · the Digital Travel issue every spring.
2/3 page — 9.75" × 5.25"
Full page — 10.75" × 9"
Spread — 10.75" × 18"
Add 0.25" bleed on all sides.
Same artwork specifications as the Digital Magazine, proportionally scaled to a custom 9" × 7.5" trim.
300 dpi • CMYK • Fonts embedded or outlined.
Leaderboard — 1320 × 454 px
RGB • JPG or PNG • Linked to your website.
Design guidance
SHLTR is a design-led publication. Advertising that feels editorial, understated, and visually refined performs best. Whether you're supplying finished artwork or starting from scratch, our creative team is happy to advise, refine, or create your advertisement.
Our readers expect a visually cohesive, editorially considered experience. These guidelines help your ad feel at home in the magazine — and your brand look considered, credible, and beautifully presented. We're always happy to advise.
Ads that perform best in SHLTR feel calm, confident, and visually resolved.
We encourage
We generally avoid
Clean, modern typography is preferred. One primary typeface is ideal; two at most. Avoid decorative or novelty fonts, and allow breathing room — type should not feel compressed.
High-quality, well-lit photography only, with natural color balance — avoid heavy filters or oversaturation. Imagery should feel architectural, material-driven, and intentional; cropping should respect negative space and composition.
Subtle, considered palettes work best. Avoid extreme contrast or fluorescent colors unless intrinsic to the brand. White, off-white, and neutral grounds are always welcome.
Logos should be cleanly placed and proportionate — avoid clutter from multiple logos and badges where possible. Placements include one primary advertiser logo only; co-branding requires prior approval and is subject to an additional fee.
Keep copy concise and purposeful — avoid dense blocks of text. Product descriptions should feel informative, not sales-driven. URLs or social handles may be included discreetly.
Print specifications
Exact specs are provided separately per issue. Typical standards include high-resolution files (300 dpi), CMYK color mode, correct bleed and trim margins, and fonts embedded or outlined.
Approval & support
SHLTR reserves final approval of all advertising creative to ensure consistency with the magazine's visual standards. When needed, our art department may suggest refinements — or offer design support — to help your ad integrate seamlessly with the issue.
Become a year-round advertising partner and help shape Northern California's leading design community. Multi-platform programs provide sustained visibility across print, digital, newsletters, and select social media throughout the year.
Email us for detailsSusan & Jeff Campbell
Susan sits on the boards of the New York City Ballet and the Vail Valley Foundation, and chairs the Vail Dance Festival. Jeff is the retired Vice Chairman and CFO at American Express.
Dr. Priya Kamani
Founder of several tech startups and a former YBCA board member, Dr. Kamani continues to support the visual arts.
SHLTR builds editorially driven partnerships across print, digital, live events, and social — from SHLTR Talks and juried design competitions to fully bespoke brand collaborations.
To discuss a custom collaboration, contact CoralieSHLTR's collaboration with the Center for Architecture + Design puts advertiser brands in front of San Francisco's design community at the source — through the Center's Hallidie Building home, its programming, and its audience of architects and designers shaping the built environment.
Talks
An ongoing speaker series featuring design leaders including Leo Marmol, FAIA; Nicole Hollis; and Paul Wiseman — held in partnership with the Center for Architecture + Design.
Competition
Local design competitions judged by internationally recognized figures such as Barbara Barry, Tom Kundig, FAIA, and Clive Wilkinson, FAIA.
Recent competitions attracted submissions from leading Northern California practices, including Mork-Ulnes Architects, William Duff Architects, Jonathan Feldman Architecture, Studio VARA, Gary Hutton Design, and many others.
Former Architecture & Design Editor, San Francisco Chronicle • Contributor to The New York Times and Dwell.
Creative
Paschke Dwyer, the San Francisco creative agency behind SHLTR's brand identity and editorial design, specializing in branding, film, and visual storytelling.
Partnerships
Three decades of experience creating integrated marketing, PR, and event partnerships for leading global design brands and award-winning architects.
Produced in San Francisco by Shelter.Partners, LLC · editor@shltr-mag.com
